The Endress+Hauser Group has strengthened its position in the South American market. The Swiss specialist for measurement engineering has invested over 8 mio. euros in a new production facility for flow, level and pressure measuring instruments in Brazil. The plant in Itatiba, around 100 km north of São Paulo, has now been inaugurated.
Endress+Hauser manufactures more than 2,000 products, many of which are available in millions of design variants. “Regional production in China, India, the US and most recently Brazil allows us to serve our customers anywhere in the world fast and flexibly,” explains Klaus Endress, CEO of the Group. “This concept eases logistics, reduces exchange rate risks and lowers business dependencies. At the same time, growth in the international markets also safeguards jobs in our European production centers,” stresses Klaus Endress.
Endress+Hauser has operated in Latin America’s biggest country, Brazil, for over three decades. Development took off with the establishment of the Group’s sales center in 2003. “Since then, annual sales have grown on average by more than 30 %,” says Carlos Behrends, Managing Director of Endress+Hauser Brazil. And he is convinced the company can continue to grow: “Thanks to local production, we will be able to strengthen our position in the Brazilian market even further.”
Production following the European model
The Itatiba site – situated about one and a half hours’ drive north of the business metropolis São Paulo and only 30 minutes’ drive from the country’s biggest freight airport – has been chosen for logistical reasons. Modern infrastructure and production lines were installed on around 4,300 m² of floor space. The site is 18,000 m² in total, offering plenty of room for further expansion. More than 20 people assemble, check and calibrate customised measuring instruments in the new plant, for the time being for customers in Brazil. “This has helped us to significantly reduce delivery and lead times,” says Rogerio Jeronymo, General Manager of level and pressure device production. “Also, we gain plenty of experience when it comes to the special needs and requirements of our market – whether from the customers’ side or with respect to national standards and regulations.”
“All our equipment and processes comply with the standards of our parent companies in Europe – right through to ultra-precise calibration systems which are unrivalled in our industry,” underlines Gustavo Lemos, General Manager of flowmeter production, adding proudly: “We are the only producer of measurement engineering who manufactures in Brazil at this high level of quality. At the same time we can offer the most diverse product basket on the local market!”
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